In this episode of The Community-Led Growth Show, our Host Joel Primack interviews Nick Bennett, Director of Field, Community, & Partner Marketing @ Alyce.

Nick discusses the value for companies to be active and involved with sponsoring other communities. He shares tactics on how to evaluate if a community is the right one for your organization.   

When setting up a sponsorship agreement for a community, companies can customize their agreements to increase exposure through channels, programs, and more options to ensure it equates to the price.   

The key to seeing a strong ROI from sponsoring communities is to ensure that the community is active and that your ICP is participating in it too.

Lastly, he shared why community is so important - to run with your crew.

Also, follow Nick on Twitter.