The Phenomenon of Xi'in: Beloved and Hated

Xi'in is rapidly growing and valued at $66 billion, larger than H&M and Zara combined. It achieves this by leveraging reactive technology-based algorithms to quickly pick up on social media trends and produce garments accordingly. Xi'in uploads around 10,000 products a day. One example of their trend-spotting is the popularity of parachute pants among Gen Z, which they quickly embraced and mass-produced. However, Xi'in faces criticism for its labor practices, with accusations of forced labor and sourcing from regions associated with human rights abuses. Sustainability is another concern, as the company's fast and cheap fashion approach undermines environmental considerations.