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In this conversation, Eric and Jordan discuss the key strategies and tactics for maximizing retention during Black Friday and Cyber Monday. They cover topics such as increasing message volume, using text-only messages, double tapping, starting early, targeting VIP and repeat buyers, reinforcing the core offer, pre-hero and subject line testing, optimizing revenue procession, using retention.com and Black Crow, filling the funnel early, reaching back in a safe and compliant way, preparing for 2024, turning email into a revenue engine, and coordinating with other channels. They also offer exclusive swag for dedicated listeners.

Takeaways

Increase message volume to capture attention during Black Friday and Cyber Monday.

Use text-only messages and double tapping to engage with customers.

Start early and target VIP and repeat buyers for better results.

Reinforce the core offer and optimize subject lines for revenue procession.

Consider using tools like retention.com and Black Crow for improved retention.

Fill the funnel early and reach back in a safe and compliant way.

Prepare for 2024 by turning email into a revenue engine.

Coordinate with other channels to maximize results.

Exclusive swag is available for dedicated podcast listeners.

Timestamps:

0:00 - Introduction to Email Marketing Strategies for Black Friday

2:10 - Subject Line Optimization for Increased Revenue

4:30 - The Power of SMS Marketing in Customer Retention

6:40 - Email Funnel Optimization for Higher Conversion Rates

9:00 - Strategic Use of HTML Emails and Text Messages

11:15 - Adapting Marketing Strategies for Consumer Spending Trends

Hashtags:

#EmailMarketing #BlackFridayStrategies #DTCTips #MarketingInsights #ConversionOptimization #SubjectLineSecrets #SMSMarketing #DigitalMarketing #EcommerceSuccess #BusinessGrowth

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#24 - Scenario Planning in Supply Chain with Massimo Magliocco