Brett Barth and Evan Roth – Stewarding Family Wealth at BBR (EP.433)
Feb 24, 2025
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Brett Barth and Evan Roth, co-founders of a multi-family office, share their journey from humble beginnings to managing $32 billion for 180 families. They discuss the importance of tailored investment strategies and strong client relationships shaped by market challenges. The duo emphasizes a shift towards direct investing and the evolving landscape of private equity. Personal anecdotes about work-life balance and hobbies add a light touch while reflecting their commitment to personalized wealth management.
BBR Partners has evolved from a small team to managing $32 billion by prioritizing client peace of mind and sophisticated investments.
The founders highlight the significance of adapting investment strategies to changing market conditions while emphasizing diversification and long-term compounding.
BBR's commitment to operational efficiency and outside expertise is key in building strong management practices and sustaining growth in a competitive landscape.
Deep dives
WCM's Unique Investment Approach
WCM Investment Management emphasizes an innovative approach to outperforming the market by integrating cultural research into their investment strategies. They utilize a concept called 'moat trajectory,' which focuses on identifying companies with strong competitive advantages and their potential for future growth. Based in California, WCM believes that their geographical distance from Wall Street allows for independent thinking and a culture of optimism amongst their team. This enables them to build concentrated portfolios that deliver differentiated returns while dismantling outdated investment practices.
BBR Partners' Growth Trajectory
BBR Partners, a multifamily office, has expanded significantly since its inception, managing $32 billion for approximately 180 families. The founders reflect on their early days, starting with only five employees, and how their focus on providing peace of mind for wealthy clients shaped their business model. They continually adapt their investment philosophy, emphasizing the importance of diversification and moving away from traditional stock-bond allocations. This has allowed BBR to create smarter, more sophisticated portfolios that align with the long-term goals of their clients.
Navigating Challenges and Lessons Learned
BBR Partners acknowledges that their journey has not been without challenges, particularly in recognizing competition in the multifamily office space and understanding the need for operational efficiency. They have learned that while customization is crucial for client satisfaction, there is a need for automation and improved technology to sustain growth. The founders emphasize the importance of outside expertise and coaching, which has aided them in developing strong management practices. They continue to cultivate a culture of accountability within the organization, enhancing performance and effectiveness in serving their clients.
Investment Philosophy and Strategies
BBR Partners' investment philosophy revolves around long-term compounding, diversification, and a tactical willingness to take advantage of unique market opportunities. They approach investments by focusing on strategies rather than just asset classes, identifying the best practitioners in various sectors. The firm prioritizes understanding the dynamics of returns and strives for a balance of stable and high-risk investments within client portfolios. This strategic perspective enables them to adapt to changing market conditions while maintaining a commitment to achieving their clients' financial objectives.
Future Directions and Succession Planning
Looking forward, BBR Partners aims to develop a robust succession plan, ensuring its legacy beyond the current founders. They are committed to nurturing a meritocratic culture that allows ambitious team members to become partners, thus fostering long-term stability. Additionally, they prioritize innovation, actively investing in new technologies and methodologies to enhance their service offerings. This forward-thinking mindset positions BBR for continued success in the multifamily office space, ensuring they remain independent while delivering exceptional value to their clients.
Brett Barth and Evan Roth are co-founders and Co-CEOs of BBR Partners, a multi-family office that oversees $32 billion on behalf of 180 families and is celebrating its 25th anniversary this year. Brett appeared on episode 3 of Capital Allocators eight years ago and is a regular contributor in our Friends Reunion shows. I’ve observed BBR’s growth since first meeting Brett and Evan twenty-four years ago and was excited to hear more about their journey.
Our conversation covers BBR’s successes, missteps, and key lessons over the years. We discuss their investment philosophy and cultural principles, the “turbulent regimes” that cemented their approach with clients, and their shift in mindset from scrappy entrepreneurs to managers of an enduring business. Evan and Brett describe the business and investment decisions that allowed BBR to sustain success, create peace of mind for clients, and prepare for the next long chapter in BBR’s story.