270 - 7 Effective Social Media Strategies That Will Surprise You
Apr 1, 2020
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Claire Diaz Ortiz and Chris Piascik discuss effective social media strategies, embracing technology for deeper connections, prioritizing creative work, understanding personality through the Enneagram, and embracing the long tail for social media success.
Quality and authenticity are more important than mass appeal on social media; prioritize building a small but engaged community of true fans.
Understanding the preferences and characteristics of your audience allows you to tailor your content to resonate with them on a deeper level, fostering stronger connections and a sense of belonging.
Deep dives
Embracing the Deep Approach to Social Media
To succeed on social media, it is important to embrace a deep approach rather than focusing on quick connections and mass appeal. Instead of seeking a large number of followers, prioritize building a small but engaged community of true fans. Understand that serving a specific audience deeply is more impactful than trying to please everyone. Rather than seeking instant fame or viral success, focus on consistently delivering quality content that resonates with your audience. Recognize the value of playing 'your hits' and reposting older content that still holds merit. Embrace the idea of the long tail, understanding that consistent and authentic presence will lead to steady growth over time. Shift your mindset from superficial connections to meaningful interactions that provide value and foster deep connections with your audience.
Understanding the Importance of Type in Connecting with Your Audience
To better serve your audience, it is beneficial to understand the archetype or type of people you are trying to reach. Whether through personality frameworks like Enneagram or MBTI, having a clear picture of your audience's preferences and characteristics can help you tailor your content to resonate with them on a deeper level. By recognizing common patterns and behaviors, you can deliver content that truly speaks to their needs and desires. This understanding allows you to serve your audience in more meaningful and impactful ways, creating stronger connections and fostering a sense of belonging.
Embracing the Minimal Viable Audience
Instead of focusing on mass appeal, embrace the idea of serving a minimal viable audience. Understand that the depth of connection is more important than the width of reach. By serving a smaller, devoted audience, you can better understand their needs, preferences, and values, allowing you to deliver content that truly resonates with them. This approach not only leads to a more engaged community, but also sets the foundation for long-term growth and success. By focusing on providing value to your dedicated audience, you can create a solid creative practice that thrives on meaningful connections.
The Power of Consistency and Persistence on Social Media
Consistency and persistence are key to success on social media. Instead of chasing instant viral fame, focus on showing up consistently with high-quality content that aligns with your core values. Embrace the idea of playing your 'greatest hits' and reposting older content that still holds value. Recognize that success on social media comes from the collective impact of many posts, rather than relying on one-off viral moments. By consistently showing up and delivering meaningful content, you can build a loyal following and achieve long-term growth on social media.
This episode is Part 3 of our 3 Part CREATIVE PEPamorphosis Series! We are taking 3 weeks to do a REMOTE RETREAT, using social distancing as a metaphorical cocoon for creative development!
Share Your Inspiration on instagram by using hashtag #cptremoteretreat
