Embracing the Deep Approach to Social Media

To succeed on social media, it is important to embrace a deep approach rather than focusing on quick connections and mass appeal. Instead of seeking a large number of followers, prioritize building a small but engaged community of true fans. Understand that serving a specific audience deeply is more impactful than trying to please everyone. Rather than seeking instant fame or viral success, focus on consistently delivering quality content that resonates with your audience. Recognize the value of playing 'your hits' and reposting older content that still holds merit. Embrace the idea of the long tail, understanding that consistent and authentic presence will lead to steady growth over time. Shift your mindset from superficial connections to meaningful interactions that provide value and foster deep connections with your audience.