Steve Bell: ‘The Truth Behind Building a Culture That Works Globally’

Steve Bell is the Global CEO of Iris

Steve oversees Iris’ 17 offices and 1,000 employees within the network. In the 25 years that he has worked in the marketing and communications industry, he has worked with some of the most innovative, ambitious and creatively driven businesses in the automotive, sports, FMCG, beer, retail spirits, and Telco sectors.

In this episode ‘The truth behind building a culture that works globally’, Steve shares so much wisdom that you will find helpful. He talks openly and honestly about the lessons he has learned throughout his career, and in particular, from setting up Iris to achieve the success it has today.

Key takeaways include:

• the value of bringing your authentic self
• the difference between leadership and management
• how Iris created clear lines of responsibility
• how to evolve a culture in global organisation
• the need to feel good about what you’re doing as a leader
• how to value your time, to be an effective leader
• knowing when to lead from the front and when to step back
• how to make board meetings more effective
• the parallel between sport and business

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