In this episode of The SaaS SEO Show, we interviewed Brandon Gubitosa, Senior Content Marketing Manager at Plural, and discussed technical content creation, online communities, content promotion, and more.

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Timestamps:

• (00:00) - Intro
• (01:05) - Who is Brandon Gubitosa?
• (02:26) - Brandon’s background.
• (07:58) - Biggest lessons from working at an agency.
• (09:36) - Can outsourcing for technical content work?
• (12:39) - Is there still space for content marketing agencies?
• (15:32) - How to communicate the value of content.
• (18:57) - Content strategy at Plural.
• (20:02) - Unique aspects of technical content.
• (22:21) - Is the technical audience consuming more content?
• (24:00) - How to evaluate a writer’s expertise for technical content.
• (26:24) - How do you ensure that technical elements are accurate?
• (29:12) - Content promotion and distribution at Plural.
• (32:33) - Online communities to connect with a technical audience.
• (34:38) - Brandon’s concerns about changes in search.
• (36:16) - The future of SaaS content marketing.
• (39:05) - Learn more about Brandon and Plural and get in touch.
• (39:56) - Outro

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Useful Links:

Website: https://www.plural.sh/

Brandon on LinkedIn: https://www.linkedin.com/in/bgubitosa/

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Stay Tuned:

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► YouTube: https://bit.ly/2BZJmhb

► LinkedIn: https://bit.ly/2DHaJNr

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