Smart in Public

20 - Land your dream job with Brooke Kruger, Founder of KC Partners

Jan 22, 2025
Brooke Kruger, founder of KC Partners, brings over 20 years of executive recruiting experience in communications. She discusses the shifting hiring landscape and highlights the 'go direct' approach for effective storytelling. Brooke explores the impact of AI on hiring processes, emphasizing the importance of human connections. She shares key interview preparation tips, common hiring mistakes by companies, and advice for international candidates seeking opportunities in the U.S. Get ready to land your dream job with her insights!
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ANECDOTE

From Agency To Recruiter

  • Brooke fell into recruiting after trying agency and tech roles and discovered her calling placing comms talent.
  • She launched KC Partners in 2009 and still loves sourcing and placing candidates.
INSIGHT

Market Recovery And Where Hiring Is Hot

  • Comms hiring cooled after 2022 layoffs but began steady recovery around mid‑August 2024.
  • B2B enterprise roles are currently the hottest segment Brooke sees.
INSIGHT

Senior Roles Scarcer, Startups Need Builders

  • Senior VP comms roles are scarcer, while earlier-stage startups often hire first comms heads.
  • Candidates may need to accept solo or builder roles at smaller companies to progress.
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