Dr. Alexander (Alex) Osterwalder is one of the world’s most influential innovation experts, a leading author, entrepreneur and in-demand speaker whose work has changed the way established companies do business and how new ventures get started. 

Ranked No. 4​ of the top 50 management thinkers worldwide, Osterwalder is known for​       simplifying the strategy development process and turning complex concepts into digestible visual models. He invented the Business Model Canvas, Value Proposition Canvas, and Business Portfolio Map – practical tools that are trusted by millions of business practitioners from leading global companies. 

Strategyzer, Osterwalder’s company, provides online courses, applications, and technology-enabled services to help organizations effectively and systematically manage strategy, growth and transformation. 

His books include the international bestseller ​Business Model Generation​, ​Value Proposition Design: How to Create Products and Services Customers Want,​ ​Testing Business Ideas​ and The Invincible Company​, to publish in spring 2020. 

(Interviewed by StartupGrind's Chris Joannou).