When an organisation evolves, the customer-facing brand can lag behind as it represents values and missions of the past.
On this episode of the FINITE Podcast, you'll learn why an organisation might need a rebrand in the first place, how to go about it and what to do after, with reference to Momentive's outstanding example.
You'll hear behind the scenes insights to SurveyMonkey's rebrand with Karen Budell, who lead the transition to Momentive to better suit their modern objectives. Karen has spent her career telling brand stories at top tech companies like Google, and has plenty of advice to share.
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The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.
And The Marketing Practice: The global B2B marketing agency built to close the gap between marketing engagement and business results.
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FINITE: B2B Marketing Podcast for Tech, Software & SaaS