The Content Experiment Podcast 030: How to Build Your Social Strategy with Andrea Jones
Social media is one of the best places for an online business to grow an audience. But it's not about pushing yourself to be on all the platforms or creating content just to get noticed. It's about being strategic and building relationships with the right people.
This week on the Stories in Small Business podcast, I'm talking with Andrea Jones of Savvy Social School about how to use social media to market your business. We touch on how long you should spend on social each week (it's probably less than you think!) and where you should spend that time. Andrea also talks about how to use your pillar content to continue to generate content ideas, long after the original content was posted.
At the end of the day, your social media shouldn't drive your content strategy--but it's a pivotal piece of it. Andrea is giving us all the tips and examples of who is doing it right.
Tune in now!
Mentioned in This Episode
About Andrea Jones
Andrea is fiercely committed to helping businesses and podcasters build profitable communities online through simple social media solutions. She's been featured in places like Hubspot, Awber, and WordPress. She's also named one of Social Report's top marketers to follow in 2019.
As the host of the Savvy Social Podcast and the creator of SavvySocialSchool.com, Andrea is dedicated to simplifying social media through easy-to-follow courses, professional guidance, and community support. Outside of teaching and training, she spends most of her time serving her full service clients and practicing what she preaches by implementing organic social media strategies for businesses and brands that want to grow an engaged audience online. Follow her on Instagram and Facebook.