In this episode, I speak with Mike Schmidt and AJ Rivera, co-founders of Anchor Wave, about the "trust tipping point" in the buyer's journey.

We examine the evolution of digital marketing and the critical role of trust in building consumer confidence. Mike and AJ share insights on consistency in messaging, reputation management, and the importance of personal branding.

We also discuss the pitfalls of pursuing one-off projects versus focusing on recurring revenue models. This conversation encourages business owners to prioritize trust and relationships for sustainable success.