#459 Google Business Profile Optimization Best Practices for Ranking on Google Maps

Overview

Want to know why some contractors dominate local search while others don't even show up? In this episode of the CGN Podcast, we sit down with CGN's SEO Manager, Stephanie, to walk you through how to optimize your Google Business Profile (formerly Google My Business) and turn it into a lead-generating machine.

From avoiding common mistakes that lead to suspension, to learning how to rank in Google Maps, this episode is packed with actionable steps for contractors serious about growing their local presence online.

Episode Highlights

• What is a Google Business Profile (GBP) and why it matters for contractors
• The difference between local SEO and traditional SEO
• The exact checklist CGN uses to audit client profiles
• How to properly set up NAP (Name, Address, Phone Number) consistency
• Photo and video best practices to boost conversions
• How to use posts, reviews, and core service offerings to improve ranking
• Troubleshooting common issues like duplicate listings and account suspensions
• Advanced tips for expanding visibility using business hours and insights

Key Takeaways

• GBP is your digital storefront—often the potential clients' first impression of your business.
• You should aim to have 2–5 well-defined core offerings on your profile, not an overwhelming list of everything you do.
• Posting weekly, uploading high-quality photos, and responding to all reviews (good and bad) significantly helps local SEO.
• Extend your business hours if available—it can help you rank during off-hours searches.
• Use Google Business Insights to monitor clicks, calls, and profile views—it's free and powerful.

Book your GBP Audit with Stephanie!

https://www.contractorgrowthnetwork.com/contact/