Turning Social Media into a Fundraising Engine for Nonprofits with Brynne Krispin

In this episode of Agents of Nonprofit, I sit down with Brynne Krispin, social media strategist and founder of Cause Fokus, to explore how nonprofits can strategically harness the power of social media. Whether you're managing a large team or running solo, this episode offers practical tools to help your organization build a thriving, mission-aligned digital community.

Topics We Cover:

• Brynne’s journey from aspiring journalist to nonprofit social media strategist
• How social media can support the full donor journey—from discovery to advocacy
• The importance of audience-first strategy when choosing platforms (e.g., LinkedIn vs. Instagram)
• Why casual, authentic content outperforms polished messaging on social media
• Tips for nonprofits on handling engagement without overwhelming their teams
• How humor, honesty, and experimentation build emotional resonance
• The debate around outsourcing vs. hiring a dedicated social media manager
• Using AI to translate complex ideas into engaging digital content

To Learn More and Connect with Brynne:

Brynne on LinkedIn

Cause Fokus Website

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