In this conversation I interview Cheyenne Brink, who owns Brink Management, a TikTok Talent Management company!

Overview of our conversation:

00:00 Introduction and Background

01:35 Getting Started in the Industry

06:07 Building a Talent Roster

07:38 Identifying Potential in Content Creators

10:42 Leaning into Virality

13:14 Growth and Sustainability in the Creator Space

15:26 Reaching a Sustainable Income

17:44 Financial Considerations for Creators

19:06 Income of Influencers

20:47 Opportunities for Full-Time Creators

22:45 When to Get an Agent or Management Company

24:33 Outreach and Inbound Management

26:53 Unfilled Niches in the Creator Space

29:24 Content Creators Discussing Sobriety

30:24 Niche Management Agencies

33:06 The Need for Niche Agents

34:55 Creating Specialized Management Companies

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