The Fastest Way to Streamline your Amazon Operations and Boost Profitability with Mike Abramowitz

Jun 25, 2024

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Mike has 20 years in direct sales, training over 5,000 reps, and generating $20M in product

sales. He's the author of 9 self-help books and founder of a charity providing 100,000+ meals to the homeless.
Mike has grown his multiple businesses and nonprofit to operate without him, achieving the "Time Rich" lifestyle.

Mike also hosts "The Better Than Rich Show" podcast and leads the community Automate, Delegate, Systemize.

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> Here’s a glimpse of what you would learn….

Mike Abramowitz's journey in direct sales
Experience in the NICU with his son
Systematizing and delegating businesses
Transition to virtual operations
Impact of NICU experience on business
Creating communication guidelines and implementing technology
Promoting from within and creating a structured organization chart
Challenges business owners face when deciding who to hire first
Benefits of outsourcing tasks related to social media management, warm outreach, and marketing
Importance of using a test project in the hiring process

In this episode of the Ecomm Breakthrough podcast, host Josh Hadley interviews Mike Abramowitz, the founder of Better Than Rich. Mike shares his personal and professional journey, including the challenge of managing his business while his son was in the NICU for 8.5 months. He discusses how he systematized and delegated his business to ensure its smooth operation, which allowed him to take time off without impacting sales. Mike also provides insights on strategic hiring, the importance of delegation, and the use of productivity tools like AI. He emphasizes the value of test projects in the hiring process and recommends resources for further learning.

Here are the 3 action items that Josh identified from this episode:

Action Item #1: Systematize and Delegate: Identify areas in your business where you are the bottleneck and start the process of systematizing tasks and delegating responsibilities.

Action Item #2: Prioritize Delegation and Hiring: Assess your business infrastructure to determine which roles can be offloaded.

Action Item #3: Utilize Outsourcing and Virtual Assistants: Outsource tasks that can be systematized, such as social media management and marketing. Leverage platforms like Fiverr, Upwork, or Better Than VA for administrative and management-level staff.

Resources mentioned in this episode:

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Episode Sponsor

This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures.

I started my business in 2015 and grew it to an eight-figure brand in seven years.

I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.

If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at josh@ecommbreakthrough.com and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!

Transcript Area

Josh (00:00:00) - Welcome to the Ecomm Breakthrough Podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of The E-myth, and Matt Clark from ASM. Today I'm speaking with Mike Abramowitz. He is one of the founders of Better Than Rich. And today we're going to be talking about a really challenging experience that he had where he navigated 8.5 months, where he was in the NICU with one of his sons, and he had to make sure his business ran without him. It put his back up against the wall, and he learned a lot from that experience. And he is going to show you how to systematize and delegate your business so that it can run on autopilot. This episode is brought to you by Ecomm Breakthrough Consulting, where I help seven figure companies grow to eight figures and beyond. Listen, Mike, I started my business back in 2015 and I grew it to an eight-figure brand in seven years, but I made a lot of mistakes along the way.

Josh (00:00:44) - That made the path of getting to eight figures take a lot longer than it needed to. I made a lot of bad hiring decisions. I had to take money from my own personal account in order to fund payroll. Because of cash flow issues. I was str...