Technology in Sport Enhancing Performance and Viewer Experience

Technology is playing a significant role in revolutionizing sports, from enhancing athlete performance to providing viewers with immersive experiences. Key advancements include ball-tracking technology like Hawkeye in tennis and cricket, VAR in football, and Omega's timekeeping technologies at the Olympics. Companies like Amazon are utilizing AI to develop smart coaching applications, improving player performance and health. The integration of technology in sports is not without challenges, such as the acceptance of VAR by fans, highlighting the need to strike a balance between technological advancements and maintaining the essence of the sport.