Bloomberg Talks Globe Telecom CEO Carl Raymond Cruz Talks Business Strategy
Apr 22, 2025
Carl Raymond Cruz, the newly appointed CEO of Globe Telecom, shares insights on his leadership journey and the company’s strategic vision. He delves into the challenges and opportunities within the Philippine telecom sector, emphasizing the importance of customer engagement. Cruz discusses the upcoming GCash IPO, projecting significant growth and maintaining independence in the digital finance sphere. His focus on adaptability and innovation reveals how Globe aims to thrive in a competitive market.
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CEO's Customer-Centric Start
- Carl Raymond Cruz spent his first AGM listening and engaging with the organization and consumers.
- His experience in FMCG taught him to obsess about customer needs and act quickly, which he plans to apply at Globe.
Philippines' Digital Growth Potential
- Despite economic challenges, the Philippines' digital economy is the fastest growing in Southeast Asia.
- A young, online-savvy population bodes well for Globe's future customer base and growth potential.
Mature Market, Growth Opportunities
- Although the telecom market in the Philippines is mature, opportunities remain due to low site density.
- Globe can grow by improving infrastructure and reducing users per site compared to peers like Thailand.