Blame it on Marketing ™ Chief Media Officer in SaaS? | E49 with Jessica Walker and Gina Randle
In this episode, Jessica and Gina from MEDDICC Media discuss their roles as Chief Media Officer and Head of Media, respectively, and how they have built a media empire within their startup. They explain that media is a core part of their strategy and that they see media as an umbrella term that encompasses all aspects of their business. They emphasise the importance of providing value first and focusing on revenue as the main metric. They also discuss the balance between marketing and media, the role of freelancers, and the importance of data and metrics in their work.
Takeaways
- Media is a core part of the strategy at MEDDICC Media, and they see it as an umbrella term that encompasses all aspects of their business.
- Providing value first is a key focus for MEDDICC Media, and they believe in giving away value to build trust and establish themselves as an authority in their industry.
- Revenue is the main metric they track, and they prioritize driving revenue as a business.
- Balancing marketing and media requires collaboration and a focus on the strengths of each team member.
- Building a freelancer shortlist can be helpful for accessing production resources when you don't have them in-house.
- Data and metrics play a crucial role in tracking performance and ensuring that content is delivered on time and of high quality.
Link to part one of this collaboration with MEDDICC:
https://youtu.be/QNNWD__r0Hw?si=b6cFEVc8LXW0JE0d
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