86: ERIN BAILEY – Going Viral, Saying Hi To Strangers & Pioneering Conscious Influencer Marketing

Erin Bailey (@erin.k.bailey) is a writer, fitness professional, and community architect on a mission to deepen our basic human connections by challenging the way we view each other.

I met Erin at Amy Jo Martin’s mastermind, #RenegadeBrandBootcamp, and was immediately moved by her presence and take on digital marketing – filled with curiosity and deep desire to truly connect.

In this episode, Erin shares what happens when your work goes viral, why she chose to work for a brand over being an influencer, and how we can use movement to create a sense of meaning and connection.

Products mentioned: 

• beam CBD (use discount code BREAKFASTCRIMINALS for 15% off)
• beam CBD Clarity and Dream blends
• How to find the right CBD product
• Cacao Lab ceremonial cacao

We discuss: 

• The importance of investing in yourself and having a mentor
• How going viral helped her find a mentor and kicked off her fitness modeling career
• A momentum shift that’s happening on social media
• How to use our social media platforms more consciously
• Pioneering conscious influencer marketing (from a brand perspective)
• How brands choose what influencers and thought leaders to work with (using beam’s example)
• Why brands are working with micro influencers (a super empowering bit for those who with smaller social media accounts!) 
• What happens when you go viral overnight 
• How we can practice simple acts of human connection outside of social media 
• Running as a way of connecting to trust and intuition 
• Demystifying CBD products

 See all show notes and more episodes on wokeandwired.com.

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