Please welcome our guest for today’s episode: The Brand Stylist, Fiona Humberstone.

Just between us, she was one of the first guests we knew we had to ask onto the podcast, before we’d launched a single episode.

Fiona is an entrepreneur, designer and brand stylist, known for her work empowering heart-led businesses to express themselves through their brand.

This is THE episode for the brand-curious and brand-phobic alike. Her masterful approach to ‘finding your magic’ and showcasing it might just turn what you think you know about branding on its head. Creators and writers all over the Substack-o-sphere can glean from her wisdom to tell and share their very best stories with confidence.

In this episode we’ll cover:

* Branding for beginners, the brand-curious and the brand-phobic.

* Why your Substack branding is already saying a lot about you, whether it’s intentional or not!

* How to establish your own brand identity, and why it’s about more than just a logo.

* The simple ways you can up-level your Substack visuals to help it support your work’s messages.

* Re-branding branding - it can be just another fun expression of your creativity and opportunity for storytelling.

* How to keep your work consistent and recognisable across all your different online platforms (hint: it’s about branding! Surprise!)

* Sara’s growing Sylvanian Families/Calico Critters hotel empire. (It’s a whole thing.)

Find Fiona here

* Instagram

* The Brand Stylist on Substack

* Fiona’s blog

* Website

Mentioned in this episode:

* Elevate program

* Fiona’s courses

* The Substack Soirée

* The Substack Branding Bundle

Extra notes, caveats, disclaimers etcetera

As always, this stuff is all optional! We always encourage you to take what you like and need from our episodes, and leave everything else. (Please see point #10 on this episode here if you’d like us to embellish further.)In the intro, Sara mentions that The Substack Soiree class is now in session. This was true at time of recording, we’re now gearing up for our first class of 2024! You can join us here!

Thank you for sharing your wisdom with us Fiona Humberstone, it was lovely to chat with you!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thesoiree.substack.com

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