Show Website: https://mspbusinessschool.com/

Guest Name: George Smith LinkedIn page: https://www.linkedin.com/in/george-smith-augmentt/ Company: Augmentt Website: https://augmentt.com

Host Brian Doyle: https://www.linkedin.com/in/briandoylemetathinq/ George Smith is a renowned professional in the Managed Service Provider (MSP) industry and currently serves as a key team member at Augment. With a robust background that includes a pivotal role in growing a Canadian MSP and focusing on managed services in the healthcare vertical, George has transitioned to the vendor side. At Augment, he works alongside industry pioneers like Gavin Garbutt and Derek Belair.

Over the past three and a half years, he has been instrumental in driving the company's mission to simplify and enhance Microsoft 365 security for MSPs.

Episode Summary:

Welcome to another insightful episode of MSP Business School hosted by Brian Doyle! In this discussion, Brian engages with George Smith from Augment, a dynamic and innovative company in the MSP sector. George shares his intriguing journey from working at a Canadian MSP to joining a tech startup. This episode dives deep into how Augment is revolutionizing the way MSPs secure and manage Microsoft 365 environments.

George highlights the core challenges faced by MSPs, especially in managing the complex Microsoft ecosystem. By utilizing Augment's tools such as security posture dashboards, multi-tenant management capabilities, and automated processes, MSPs can significantly enhance technician efficiency and overall service delivery. This comprehensive conversation addresses the importance of education, security, digital IQ, governance, and the evolving landscape of IT solutions.

Key Takeaways:

Technician Efficiency:** Simplifying tasks such as password resets and MFA implementations through Augment's dashboards can empower junior and non-technical staff.
Security and Management: Augment addresses the inherent insecurity of Microsoft 365 out-of-the-box and provides MSPs with tools to harden these environments easily.
Education and Proliferation: The need for MSPs and vendors to focus on educating clients to build trust and communicate value effectively.
Governance and Compliance: The growing importance of IT governance and compliance in MSP operations, supported by tools that simplify reporting and management. Sponsors
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StephCast T 8-12-25