Strategy is about choosing between a number of different options to get the best possible result. Innovation is just one of the methods used to achieve your strategic goal. Without a good innovation strategy, it's hard to achieve long-term results. An innovation strategy is a plan for developing new products or services that will help you grow your business. In this episode, we have guest Bruno Pešec, who helps business leaders innovate profitably & President of Pesec Global. Bruno talks about how an innovation strategy is an approach to managing change that focuses on new ideas and ways of doing things. It helps companies think about how they will respond to changes in their environment. An innovation strategy can help a company plan for the future, make decisions about its products and services, and communicate these plans effectively.