John Ballay, the CEO of Knot Standard, Melissa Mash, the Founder and CEO of Dagne Dover, and Nate Checketts, the CEO and Co-Founder of Rhone recently started an initiative called Brands x Better, a group of 27 brands that are united in an effort to raise awareness and funds for various charities that are helping the COVID-19 crisis. We talk about: how the digitally native leaders and the fashion industry as a whole are reacting to the crisis, the changes and innovation that will emerge from this uncertain time, how this initiative pledges to pay it forward to those on the front lines, and more. To learn more about Brands x Better, please visit their website.

Interviewed by Mortimer Singer.