Economist Podcasts

Interview: Bret Taylor of Sierra and OpenAI

94 snips
Jan 29, 2026
Bret Taylor, tech entrepreneur and CEO of Sierra and chairman of OpenAI, discusses the rise of AI agents and why every company will need one. He talks about when to build versus buy, model limitations and guardrails, monitoring AI with AI, outcomes‑based pricing, and how AI will reshape jobs and workflows.
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ANECDOTE

Tech Leadership Background

  • Bret Taylor explains he built foundations for Google Maps and held senior roles across big tech before Sierra and OpenAI chairmanship.
  • His background frames credibility for his views on AI agents and enterprise adoption.
INSIGHT

Early Era: Build Or Wait

  • We are in an early era where companies must often build AI-agent solutions themselves because off-the-shelf options are immature.
  • Over the next few years vendors will emerge selling purpose-built agents for core use cases.
ADVICE

Don't Wait—Experiment Now

  • Experiment with generative AI now to avoid being outcompeted and to learn shifting consumer behaviour.
  • Prioritize practical pilots to build institutional knowledge even if full solutions arrive later.
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