Invisible Engine: How Marketing Ops Powers Strategic Growth w/ Darrell Alfonso

In this episode, Leanne sits down with Darrell Alfonso to unpack why so many marketing strategies fail at the execution stage—and what organizations can do to fix that. Drawing from experience at Amazon, startups and now Indeed, Darrell shares the frameworks, mindset shifts, and real-world examples that have helped him turn chaos into clarity.

We explore:

• Why strategy without execution is just a slide deck
• How growth hides operational debt
• Communicating the value of ops (without sounding like a broken record)
• The order of operations: people → process → tech
• Scrappy pilots vs. shiny platforms
• Why data quality is non-negotiable in an AI world

Darrell also opens up about hard lessons from his career—like how being a brilliant SME isn't enough if you can't translate your impact—and how writing everything down became the game-changer for both his leadership and creator journey.

Whether you're a CMO, a RevOps leader, or someone who’s just tired of firefighting instead of building, this one’s for you.

Connect with Darrell Alfonso:

LinkedIn: https://www.linkedin.com/in/darrellalfonso

Newsletter: https://darrellalfonso.substack.com/

Connect with Leanne Dow-Weimer

LinkedIn: https://www.linkedin.com/in/leannedow/

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