How to Stand Out Online Without Losing Your Authenticity

I am so excited to dive into today's episode—a real heart-to-heart on how to stand out in the noisy online world without compromising who you are.

After 11+ years of running an online business (starting as a nutritionist in ancestral health and evolving into a full-time business coach), I’ve seen firsthand how much the digital landscape has shifted.

With AI-generated content flooding the market and influencer-style accounts dominating social media, it can feel like you're shouting into the void—even if you’re sharing valuable, life-changing content.

So, how do you get noticed without resorting to cringey trends or abandoning your ethics? How do you attract aligned clients, not just attention?

In this episode, I’m breaking down exactly how to show up authentically, build trust with your audience, and create content that converts—without selling your soul or playing the algorithm game.

Whether you're brand new or a seasoned pro feeling lost in the crowd, I’ve got strategies and mindset shifts that will reignite your content with purpose and integrity.

Tune in to learn:

• Why views don’t pay the bills (and what does)

• How to balance sales strategies with genuine connection

• The three types of thought leadership content that build trust and drive sales

• And yes, I’m sharing some of my own hard-earned lessons (mistakes included) so you don’t have to learn them the hard way!

Episode Highlights:

[0:34] – Reflecting on 11+ years of online business evolution and the rise of influencer-driven content.

[5:55] – The myth that more views = more clients—and why it rarely works that way for coaches and service providers.

[4:44] – The ethics trap: why staying true to your values is key (and how to do it without holding back).

[7:51] – Why going viral can attract the wrong audience and how to shift focus to aligned leads.

[10:17] – Finding the balance: blending authenticity with sales strategies for better content and better results.

[24:58] – Three types of content that position you as a thought leader: Problem awareness, perspective-shifting, and previewing your process.

[32:30] – How to stand out online even with a small audience and why that’s all you really need to be successful.

Links & Resources:

• Learn more about the Nourished Business Accelerator

• Follow me on Instagram for more behind-the-scenes and thought leadership: @lauraschoenfeldrd

If this episode resonated with you, I’d love it if you’d rate, follow, and review the show! It helps more amazing coaches and practitioners like you discover these conversations.

And don’t forget to share this episode with a friend who could use a little encouragement to show up authentically online.

Thanks for tuning in—I’ll catch you on the next episode of The Nourished CEO Podcast!