In this episode of The Local Marketing Lab, Justin Ulrich is joined by Zack Oates, founder and CEO of customer experience platform Ovation, for an energetic discussion on leveraging online reviews and reputation to unlock revenue growth. Zach provides valuable insights into transforming online reviews to revenue and the strategies businesses can employ to improve their online reputation. You’ll learn about the importance of aiming for a high rating of 4.7 to 4.8 with numerous reviews along with the need for a convenient feedback process.

Here are some topics discussed in the episode to transform reviews to revenue:

• The power of online reviews and why 4+ star ratings are critical for discovery
• Elevate your local marketing game by mastering online reputation management
• Tactics for soliciting authentic feedback and reviews
• Try new marketing strategies to expand your business horizons
• Zack’s favorite pizzerias

Resources

• Follow and connect with Zack Oates on LinkedIn
• Learn more about Ovation and how they make online reviews easy for businesses
• Check out Rev Ciancio’s episode on the Local Marketing Lab to learn more about driving ROI by focusing on the customer experience

Other shout-outs

• Follow Shawn Walchef and Rev Ciancio on LinkedIn for great social media content.
• Learn more about San Diablo Churros
• Order a churro kit called Churro Fiesta in a box
• Great pizza, The Good Pie, Via 313, Andolini’s Pizzeria, Sophie’s Pizza, and Sauced