podcastsinenglish Level B.59 The hashtag
Sep 1, 2016
Celebrate Twitter's 10th birthday with insights on hashtag usage! Discover the distinction between hashtags and mentions, and how organizations can leverage hashtags to connect with communities. Beware of the risks, as shared hashtags can be hijacked or misinterpreted, leading to confusion. Learn from examples like the University of Georgia's UGA mishap and the clash between EFL for English learners and English Football League content. Finally, gain valuable advice on researching hashtags before use to ensure effective communication!
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Use Hashtags For Topics, @ For People
- Use #hashtags to group tweets by topic so people can search related content easily.
- Use @username when you want to write directly to a specific user on Twitter.
Research Hashtags Before Using Them
- Research potential hashtags before adopting them to avoid confusion or mixed meanings.
- Check existing uses so your brand doesn't get mixed with unrelated topics or groups.
University Hashtag Hijacked By Country Flag
- Jackie describes how the University of Georgia used hashtag UGA and Twitter attached a Ugandan flag during the Olympics.
- The university's hashtag was visually hijacked by the country code flag, causing confusion.