00:00 Introduction and Overview

09:26 Understanding and Managing Creative Fatigue

17:08 The Importance of Diversifying Ad Formats and Placements

25:26 Tracking and Analyzing the Performance of Ad Creative

30:06 The Power of Intentionality in Creative Strategy

34:18 Identifying and Leveraging Brand Benefits in Ad Creative

36:08 The Importance of Creative Diversity

43:47 Optimizing Ad Account Setup for Creative Diversity

58:21 Brands That Excel in Creative Diversity

01:05:19 Navigation Tests and Website Merchandising

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