Bloomberg Talks Ford CEO Jim Farley, Oracle Red Bull Racing CEO Talk Carmaker Industry
Jan 15, 2026
Jim Farley, CEO of Ford, and Laurent Mekies, CEO of Oracle Red Bull Racing, dive into the future of automotive innovation. They explore how F1 technology influences everyday vehicles, with discussions on hybrid advancements and predictive tech. Laurent reveals the challenges of creating a new power unit, while Jim shares insights on U.S. manufacturing policies and the impact of tariffs. Both leaders express confidence in the collaboration between racing and mainstream automotive technology, promising exciting consumer benefits ahead.
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F1 As A High‑Pressure Tech Lab
- Formula One acts as a high-pressure R&D lab for digital and hybrid vehicle tech that Ford needs.
- Jim Farley says aero, predictive failure systems, control software and high-discharge batteries translate directly to production vehicles.
Speed Up With Advanced Manufacturing
- Prioritize rapid, high-quality manufacturing to win in time-to-market industries.
- Laurent Mekies says Ford's advanced manufacturing shortens development cycles and gives Red Bull a competitive edge.
Time‑To‑Market Wins Races And Projects
- Time-to-market is a decisive competitive axis in racing and automotive R&D.
- Mekies emphasizes manufacturing speed and quality as key to closing gaps after diverting focus from last year's car.