This is an update to an episode we did a while back in April of 2020. And we’re doing an update because Jonathan Skogmo, founder of Jukin Media, has some pretty big news… recently he sold his company for a reported $140 million dollars. In this episode we take a behind the scenes look at that 9 figure deal, and try to understand emotionally what it’s like to sell a company you’ve built from your apartment over the last decade.

A bit more about Jon: He’s the founder of Jukin which is an innovative media company that focuses on user-generated content. What is user-generated content? Well, it’s stuff like a video of a mom laughing hysterically while wearing a Chewbacca mask. That video is known as Chewbacca mom and the original video alone received over 140 million views. In fact, the video became so popular that this Chewbacca mask completely sold out around the world. Although the Chewbacca mom, otherwise known as Candace Payne, technically owns the video, the right to license that video belongs to Jukin. By acquiring viral videos, like this one, Jukin media has amassed 200 million fans and receives 3 billion views every month.

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9 Figures for a Business Started in an Apartment: Founder Wisdom #069 - Jonathan Skogmo