Build a Community, Says Sendlane CEO

Jimmy Kim founded Sendlane, an email, SMS, and reviews platform, in 2013. He believes the key to selling SaaS software is humanizing it. And for Kim that's one-on-one engagement, often at in-person events.

"I always set a goal in an event of shaking everyone's hand and saying hello. I'm not immediately after their business. I want them to think about me."

In-person events are frequently Kim's first step in building a Twitter relationship and a growing community.

He discusses in this episode those community-building strategies, competing with Klaviyo, and more. 

For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6p9P

For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts

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