On The Pass 32. Hot Spot: Jacob Pechenik of Lettuce Grow
Having kids changes your life and for our next guest it was the catalyst to better understand food and nutrition, which - like a true entrepreneur - led him to the launch of a new venture. On this episode of the Hot Spot series, Gabriel Ornelas chats with Jacob Pechenik, Co-founder and CEO of Lettuce Grow, an outdoor and indoor hydroponic growing system that allows it’s users to grow their own fresh food such as veggies, herbs, leafy greens, and fruits at home without pesticides and with 95 percent less water than traditional gardening.
Before coming onto the show, Jacob expressed his passion and interest in Mezcal, so it was only appropriate to host him at the On The Pass studio for this chat while sipping some artisanal mezcal Gabriel recently brought back from his trip to Oaxaca, Mexico.
Jacob shares how having kids was his catalyst for healthy eating and how a farm he helped start in Austin, Texas propelled the creation of Lettuce Grow and the beloved Farmstand product. Not only is The Farmstand producing delicious fruits and veggies at home, but it's an educational tool helping families reconnect with their food. Jacob's hope is his product helps create a deeper appreciation and better decision making around food.
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