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Web Design Business with Josh Hall
331 - How to Sell Website Care Plans (if you're not using WordPress) with Eleanor Mayrhofer
Jun 17, 2024
Eleanor Mayrhofer, a SquareSpace web designer and community member, shares her innovative approach to recurring revenue through website care plans. She introduces her SOS plan, focused on Strategy, Optimization, and Support, which has quickly generated hundreds in monthly income. The conversation covers the essentials of crafting effective client care packages, pricing strategies, and the importance of onboarding. Eleanor emphasizes building client relationships and managing expectations, all while highlighting the transformative power of community support in web design.
56:07
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Quick takeaways
- The SOS plan enables non-WordPress designers to offer recurring income through tailored strategy, optimization, and support services.
- Transparent communication about client availability leads to effective management of expectations and can drive immediate client engagement.
Deep dives
Initial Client Engagement and Sales Strategy
The speaker shares a personal experience of launching a newsletter that quickly attracted client interest, resulting in the immediate booking of new client slots. Initially hesitant due to fears of overwhelming demand, the speaker found that only a few clients responded positively while others expressed interest in future conversations. This illustrates the effectiveness of being transparent about availability and addressing potential client hesitations upfront. By managing client expectations and creating a sense of exclusivity, the speaker was able to successfully generate quick initial sales.
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