Interview with Margie Agin - The Ins and Outs of B2B Product Marketing - Episode #72

“Product marketing is thinking not just about lead gen and awareness but, all the way through the funnel.”

Margie Agin is an award-winning marketer who helps B2B tech companies discover what makes them unique and find the words to say it. She is the founder and chief strategist of the marketing agency Centerboard Marketing and is the author of “Brand Breakthrough: How to Go beyond a Catchy Tagline to Build an Authentic, Influential and Sustainable Brand Personality.”

Before founding Centerboard Marketing, Margie led demand generation efforts for the education technology company Blackboard, a digital marketing tool for video conferencing leaders like Tandberg and Cisco.

Questions we covered:

• What’s the difference between product marketing and product management?
• How can marketers bridge the gap between high-level branding and product-level messaging?
• How can product marketers become advocates for their customers’ point of view?
• What are the key advantages to consider when comparing the benefits between a user community versus a customer advisory board?
• How can marketers use content marketing and product marketing for sales enablement?
• What are some of the must-have content assets that are needed for marketing and sales enablement?
• What are Margie’s favorite social listening tools?
• And more!!!

You can connect with Margie via LinkedIn - https://www.linkedin.com/in/marjorieagin/

You can view her services at - www.centerboard-marketing.com