Delta: HealthTech Innovators From FDA Clearance to 1 Billion Views: How This Medical Device Startup Went Viral
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Nov 2, 2025 Discover how Sahil and his brother turned a simple ear cleaning device into a viral sensation, surpassing 1 billion views on social media. They share their journey of obtaining FDA clearance, which became a key competitive advantage. Hear about their pivot from a B2B model to a direct-to-consumer healthcare network serving millions. Explore innovative marketing strategies, including influencer partnerships and organic content, that propelled their success. They also reflect on the importance of credibility and mentorship in scaling their business.
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Founding Origin Story
- Sahil started Otoset because his brother needed recurring ear cleanings every three to six months.
- His brother, a biomedical engineer, built the first prototype to solve his own wax buildup problem.
FDA Clearance As A Moat
- OtoSET became the first FDA 510(k)-cleared ear cleaning device, combining irrigation and microsuction.
- FDA clearance provided a strong competitive differentiator versus consumer products on marketplaces.
Standardizing A Manual Procedure
- The device standardizes earwax removal by using optimal pressures and directing irrigation away from the eardrum.
- Standardization reduces variability from clinician skill and improves patient experience.