This episode focuses on the concept that up to 95% of persuasion involves subconscious triggers, while most persuaders focus only on the 5% of logical reasoning. Kurt emphasizes the importance of understanding and leveraging these subconscious signals to maximize influence. He discusses various examples and strategies, such as the impact of scent on real estate sales, the role of the amygdala in emotional processing, and how different subconscious triggers can affect decision-making.

Conscious and Unconscious Thought Processes

Is multitasking controlling you? Here's what to do.

Additionally, he provides practical tips on how to prime the subconscious mind for desired outcomes and the significance of non-logical factors in persuasion. Ending with actionable insights, Kurt encourages listeners to harness both logical and emotional aspects to enhance their persuasive power.

Unlock a wealth of opportunities with "111 Sales Training Tools: Sell Anyone At Anytime," the ultimate guide to mastering irresistible persuasion techniques that empower you to effortlessly influence decisions, overcome objections, and double your income—all while creating meaningful connections in your career and beyond. DEAL HERE.

Episode 561 - The 95% of Persuasion - What’s Your Focus?