Welcome to another episode of Supra Insider. This time, Marc sat down with Phil Ou, founder of Blossomer and former product leader at Google, where he led teams across Google Photos, RCS, and YouTube Ads. Phil now helps early-stage B2B founders get their first 1,000 customers—without hiring a sales team.

In this episode, they unpack what it really takes to build a repeatable go-to-market engine, the decision to bootstrap vs. raise VC, and the biggest mistakes founders make when thinking about growth. Phil also shares how he uses AI tools to save hours each week—from custom GPTs to automated sales prep—and why relevance beats personalization in modern outbound.

If you're a product leader curious about starting your own business, or a founder looking to improve your GTM strategy and use AI more effectively, this episode is packed with practical insights.

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In this episode, we covered the following topics:

* What made Phil leave his product role at Google to start an agency

* Why he chose to bootstrap instead of raising VC

* Common mistakes founders make with early-stage GTM

* The difference between personalization and relevance in outbound

* Tactics to get your first few customers through cold outreach

* Building repeatable sales systems that don’t rely on hiring a team

* How product leaders can build their distribution muscle

* The AI tools and workflows Phil uses every week to save time and think more clearly

* Lessons learned from win/loss interviews and how to systematize learning

* And much more!

If you’d like to watch the video of our conversation, you can catch that on YouTube:

Links:

* Phil Ou: https://www.linkedin.com/in/phillipou/

* Blossomer: https://blossomer.io/

* Ben: https://www.linkedin.com/in/benerez/

* Marc: https://www.linkedin.com/in/marcbaselga/

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