Bloomberg Businessweek Instant Reaction: Netflix Logs Record Profit, But Withholds User Data
Apr 17, 2025
Mark Douglas, President and CEO of MNTN, shares insights into Netflix's recent record profits, driven by a price increase and sizzling content like the UK series Adolescence. He discusses the implications of Netflix withholding subscriber data, prompting a shift toward traditional financial metrics for investors. The conversation delves into Netflix's strategies in the competitive streaming landscape, including its move into live sports. Douglas also touches on evolving advertising dynamics, especially in the wake of recent rulings affecting Google's monopoly.
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Netflix Hides Subscriber Data
- Netflix stopped reporting subscriber numbers to shift investor focus toward financial results.
- This reflects a strategy to leverage other growth levers like pricing and advertising.
Netflix's Global and Competitive Focus
- Netflix emphasizes international production and leads TV streaming in the UK behind only traditional broadcasters.
- It sees YouTube as key competition particularly in foreign TV streaming markets.
Broader Definition of Competition
- Netflix views all leisure time activities as competition, including gaming and social apps.
- Discussion of such competition varies by quarter depending on company performance.