The Amy Porterfield Show #357: 5 Common Facebook Ad Mistakes: How To Avoid Them & Save Money with Emily Hirsh
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Jan 18, 2021 In this engaging discussion, Emily Hirsh, founder of Hirsh Marketing and Facebook ad expert, shares her insights on the five most common mistakes entrepreneurs make with Facebook ads. She emphasizes the importance of defining success, effective testing, and not getting stuck in a single campaign. Emily also highlights the critical role of timing in testing ads and stresses the need to pay attention to performance metrics. Her actionable tips aim to simplify ad strategies, ensuring listeners optimize their budgets and avoid leaving money on the table.
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Define Success Before Starting Ads
- Define what success means before running Facebook ads by setting a clear sales goal and budget.
- Work backwards from your sales goal to decide your ad spend and what success looks like numerically.
Test Multiple Ad Versions
- Always test multiple versions of your ads, including different copy lengths and formats like video and images.
- Messaging is crucial; test deeply to speak directly to your ideal customer's fears and dreams.
Use Ads Across Customer Journey
- Running only one Facebook ad campaign limits your reach; integrate ads throughout your entire customer journey.
- Ads that promote real content before and after your funnel create warm audiences and lower-cost, more effective retargeting.