Looking to improve your marketing strategies and drive more conversions?

Then take a listen to what Alex Nazarevich, the VP of Growth at Unbounce, has to say about the importance of testing and optimization in marketing.

How can embracing unpredictability lead to innovative marketing ideas? Alex explains why marketers need to stop getting caught up in the minor details and start focusing on the customer’s perspective to prioritize what drives the most conversions.

What elements should you start testing first? And how can A/B testing help businesses to navigate oversaturated industries and rising customer acquisition costs? Alex also provides his perspective on when to consider a test statistically significant and explains why you should be testing across the marketing funnel, from ads to landing pages.