The Evolution of a Rap Beef

The rap feud between Kendrick Lamar and Drake escalated significantly, culminating in a historic legal battle. Following the release of Lamar's track 'Not Like Us', which gained immense popularity and became an anthem for various events, it caught the attention of the music industry with its nominees and Grammy wins. This claim against Drake, which stemmed from the song's controversial lyrics, led to Kendrick filing a lawsuit against Universal Music Group, alleging that they manipulated streaming to promote his music at the expense of Drake's reputation. The conflict highlights the intricate relationships and power dynamics in the music industry, particularly how artists leverage their brands amidst controversies.