Coaches on Zoom Drinking Coffee
Dan Lievens: Accomplished Entrepreneur, Founder of 11 Businesses
Sep 18, 2023
Dan Lievens, accomplished entrepreneur and founder of 11 businesses, shares insights on crafting compelling stories for coaches. They discuss the importance of video testimonials, challenges in scaling them, and strategies to overcome. The power of 'why' in communication and the impact of video testimonials are emphasized, along with tips for collecting and using them effectively.
28:06
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Quick takeaways
- Having a unique story or differentiator sets you apart and helps connect with the right audience on a personal level.
- Video testimonials are powerful in conveying the transformation and value provided by a coach or entrepreneur and should be crafted to address objections and resonate with the target audience.
Deep dives
Importance of Unique Story and Resonance
The podcast episode emphasizes the importance of having a unique story or differentiator that sets you apart. The speaker suggests that by diving into your unique story, there will always be someone who resonates with it and finds value in what you have to offer. At this point, price becomes less important as it becomes a matter of finding the right fit. This highlights the significance of connecting with an audience on a personal level by showcasing your unique story.
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