Breaking Through in Cybersecurity Marketing The Keys to Successful Cybersecurity Products with Nicholas Muy and guest co-host Ross Haleliuk
As the podcast that keeps things fresh, this week our co-hosts Gianna Whitver and Maria Velasquez are handing over the reins to a guest host who is quite well-known: the author of the viral cyber bestseller Cyber for Builders, Ross Haleliuk! Ross is joined by the Chief Security Officer (CSO/CISO) at Scrut Automation, Nicholas Muy. Together they explore the intricacies of building cybersecurity products that truly matter. The episode dives into the challenges and strategies of product development in the cybersecurity industry, emphasizing the importance of genuine user feedback, real-world experience, and building trust within the community.
Key Takeaways:
- [03:30] - Nick shares his background and current role at Scrut Automation
- [05:15] - Common mistakes founders make in cybersecurity product development
- [08:45] - The importance of engaging with the cybersecurity community
- [12:30] - How to balance customer feedback with a founder’s vision
- [16:00] - Real-world examples from Nick's experience as an investor and advisor
- [20:15] - Practical advice for startup employees in evaluating early-stage startups
Guest hosts are new for us and we would appreciate your feedback, email your thoughts: podcasts@breakingthroughincybersecuritymarketing.com.
Get to know our guest host and guest:
👉Reach out to Ross on LinkedIn.
👉Get your copy of Cyber for Builders on Amazon.
👉Connect with Nick Muy: LinkedIn.
Be sure to also follow our main show hosts on LinkedIn:
Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing, join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, or our podcast LinkedIn page, and keep up with us on Twitter. See you in the next episode!