Rory Henry and Will Hill talk with Dan Richards from MyFirmsApps and PracticeWin about marketing, technology, and private equity involvement in accounting. In this episode, Dan talks about Digital Transformation and the importance of being intentional when growing your firm. Listen as they discuss ways to better connect with the younger generation, with the average age of a business owner being 31 years old. Find ways to navigate technology, so you're not creating a "Frankenstein's Monster" of apps for your firm and clients. Is private equity going to disrupt the accounting profession? Find out the answer to this and more in this latest episode with one of the leading voices in Accounting!