Elon Musk’s favourite blogger Tim Urban on how to build an audience, no matter your product

Tim Urban is the writer/illustrator behind Wait But Why, a blog he founded with his business partner, Andrew Finn, as well as the man behind one of our favourite TED Talks of all time on procrastination. 

Tim writes long-form articles covering topics from outer space to love to artificial intelligence. As he puts it, he writes about “almost everything actually”. Each post is also accompanied with Tim’s now-iconic doodles. 

Content creation is one of the hardest things to monetise effectively, but Tim hasn’t just managed to make a living from stick figures; he’s also used it to network with the most influential people on the planet, including Elon Musk. 

His new book, What’s Our Problem?: A Self-Help Book for Societies is the fruit of Tim’s six-year exploration into what exactly is going wrong with society right now. In short: he thinks we’ve lost the nuances and lays out how we can start to rebuild the bridges that have been damaged in recent years. 

What are the simple things all societies need to do to kick on from where we are? How do you monetise well when you’re a content creator going after a niche audience? And what’s Elon actually like in person?

Let's find out...

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