Business Daily Business Daily meets: Lamborghini's Stephan Winklemann
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Oct 16, 2025 Stephan Winkelmann, the President and CEO of Lamborghini, shares his fascinating journey from paratrooper to leading one of the world's most iconic luxury brands. He discusses navigating economic crises, including the 2008 financial downturn and challenges during COVID-19. Winkelmann delves into Lamborghini's shift toward electrification, emphasizing a strategic focus on hybrid models. He also addresses the impact of US tariffs and the company's innovative pricing strategies in today's market. Tune in for insights into the luxury automotive industry!
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From Rome Child To Paratrooper
- Stephan Winklemann grew up in Rome because his father worked for the FAO and spent his childhood riding motorcycles without helmets.
- He later served two years as a paratrooper in Germany, which he says built resilience and camaraderie.
Build Character Through Hard Tests
- Never give up and test your limits; military service taught Winklemann resilience and teamwork.
- Cultivate camaraderie and disciplined obedience to build character useful in business leadership.
Career Reinvention Into Cars
- After studying political science, Stephan reinvented himself from finance to the motor industry, joining Mercedes then Fiat.
- He accepted a rare chance to lead Lamborghini in 2004, calling it a once-in-a-lifetime opportunity he doesn’t regret.