Ron Shaich is the founder of iconic brands like Au Bon Pain and Panera Bread, investor in food brands such as Cava and Tatte, and now author of the book ‘Know What Matters.’

In this conversation, Shaich and I discuss how to build iconic brands, why ubiquity can breed contempt, and what founder should consider before taking their company public. It was a conversation filled with practical takeaways you can apply to your life today. I hope you enjoy.

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