"Let's take it yard by yard." This philosophy, shared by my Guest entrepreneur and Bartesian CEO Ryan Close is one reason his company is poised to triumph in a market in which far larger and better-funded competitors have stumbled. Drop in on this clip from our longer conversation to see how true entrepreneurs build things worth building!

Rita McGrath is a best-selling author, sought-after speaker, and longtime professor at Columbia Business School. As one of the world’s top experts on innovation and growth, Rita’s work is regularly published in the Harvard Business Review. She is consistently ranked among the Top 10 management thinkers in the world and was ranked #1 for strategy by Thinkers50.

Get in Touch, Keep in Touch! https://www.ritamcgrath.com/You can follow me on Twitter (@rgmcgrath), on Instagram (@ritamcgrathofficial), on LinkedIn and here on YouTube. For access to the archives, ability to make comments and to be part of the community, subscribe.

Rita McGrath & Ryan Close, Bartesian CEO - Thought Sparks